DAVID A. HERNANDEZ
Global Experiential Marketing & Strategy Executive
BUILDING & MARKETING WORLDS, ONE GUEST AT A TIME…
Strategic, creative and experienced executive focused on finding the point where Strategy and Creativity converge.
Always searching and creating new ways to surprise, entertain and engage consumers around the globe.
Creator, strategist and full-time franchise builder, with a unique approach to building connections, finding and growing fan bases.
Proud to have helped develop and market some of the world's most memorable immersive environments, events, consumer products/merchandise and entertainment.
Challenging traditional expectations while creating unexpected opportunities across, products, content and experiences.
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Highlights & Recent Projects
Warner Bros. Discovery
Global Experiences
SUPERMAN EXPERIENCE: DEFENDERS UNITE
WARNER BROS. STUDIO TOUR HOLLYWOOD
LAUNCHED APRIL 2026
Experience Lead - MarCom & Guest Experience
Marketing, Strategic and Guest Experience planning and execution for Warner Bros. Studio Tour Hollywood, including the launch of the new Superman Experience: Defenders Unite
Warner Bros. Discovery
Franchise Management & Marketing
Director, Global Franchise Management and Marketing
Leading the Franchise Management & Marketing Strategy for WBD’s largest franchise, J.K. Rowling’s Wizarding World (Harry Potter and Fantastic Beasts) across all licensed experiences, products, Live entertainment, events, exhibitions and MarCom plans and activations around the world.
Key Partners: Universal Destinations & Experiences, Neon Global, The Blair Partnership, CineConcerts, Imagine Exhibitions
Harry Potter X DroneArt Show
FanFest 2026 - Universal Studios Hollywood
Netflix
Global Live Experiences
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Warner Bros. Entertainment
Franchise Management & Marketing
Director, Global Franchise Management and Marketing
Led Franchise Management Strategy for J.K. Rowling’s Wizarding World (Harry Potter and Fantastic Beasts) for Warner Bros. Themed Entertainment business working with internal and external partners across all licensed experiences, products, Live entertainment, events, MarCom plans and activations around the world.
Key Partners: Universal Destinations & Experiences, The Blair Partnership, CineConcerts, GES, Imagine Exhibitions, Warner Bros. Studio Tour-London, Sonia Friedman Productions, Fever Originals
Warner Bros. Entertainment
Themed Entertainment and Core Licensing Activations