Global Experiential Strategist - Marketing Executive - Creative Instigator
DAVID A. HERNANDEZ
Developing experiential strategies that create powerful and magical immersive experiences
Unlocking business opportunities to generate creative & operationally sound solutions taking brands into evergreen status
Proud to have collaborated with some of the most beloved and successful brands and IPs around the globe and grow scalable businesses
SELECT COLLABORATORS
Highlights & Recent Projects
Retail and merchandise strategy projects and environments across themed lands, permanent stores, pop-ups and temporary experiential locations
New York - Paris - London - Los Angeles - Chicago - Dallas - Washington, D.C. - San Francisco - Denver - Miami - Atlanta - Montreal - Toronto - Milan - Philadelphia - Las Vegas - Sao Paulo, BR - Monterrey, MX - Orlando, FL - Osaka, JP - Beijing, CN
Global Brands & Experiences
Warner Bros. Studio Tour Hollywood
Warner Bros. Discovery
Experience Lead, Marketing/Comms & Guest Experience
Warner Bros. Discovery
Franchise Management & Marketing
Director, Global Franchise Management and Marketing
Franchise and strategic leader WBD’s largest franchise, J.K. Rowling’s Wizarding World (Harry Potter and Fantastic Beasts) across all licensed experiences, products, Live entertainment, events, exhibitions and MarCom plans around the world.
Key Partners: Universal Destinations & Experiences, Neon Global, CineConcerts, Imagine Exhibitions
Netflix
Global Live Experiences
Retail & Merchandise
Strategy / Planning / Operations
Established global retail strategy for touring and permanent experiential locations for Netflix portfolio. Supported retail design plans, execution, operations, inventory management and Brand Ambassador training, among others.
New York - Paris - London - Los Angeles - Chicago - Dallas - Washington, D.C., San Francisco, Denver, Miami, Atlanta, Montreal, Toronto, Milan - Sao Paulo (BR), Monterrey (MX), Philadelphia, Las Vegas
CLICK INTO EACH IMAGE BELOW FOR DETAILS
Warner Bros. Entertainment
Franchise Management & Marketing
Director, Global Franchise Management and Marketing
Key Partners: Universal Destinations & Experiences, CineConcerts, GES, Imagine Exhibitions, Warner Bros. Studio Tour-London, Sonia Friedman Productions
Warner Bros. Entertainment
Themed Entertainment and Core Licensing Activations
