David A. Hernández

Global Experiential Marketing & Strategy Executive

BUILDING & MARKETING WORLDS ONE GUEST AT A TIME…

Strategic, passionate and experienced executive focused on finding the point where Strategy and Creativity converge. Always looking for new ways to surprise, entertain and engage with consumers and fans around the globe. Part creator, part strategist and full-time franchise builder. With a unique approach to building connections, finding and growing fan bases. Proud to have helped developed and market some of the world's best themed experiences, events, consumer products/merchandise and entertainment. Challenging traditional expectations while creating new and unexpected opportunities, spaces and innovation across products, content and experiences.

SELECT COLLABORATORS

EXPERTISE & SKILLS

Experiential Strategic Development

Creative Ideation & Development

Brand Management and Marketing

Retail Strategy, Planning & Operations

Merchandise & Product Development

Highlights and Recent Projects

Warner Bros. Discovery

Global Experiences

SUPERMAN EXPERIENCE: DEFENDERS UNITE

WARNER BROS. STUDIO TOUR HOLLYWOOD

LAUNCHED APRIL 2026

Netflix

Bringing experiences to fans around the world as they step into their favorite stories

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Netflix House

Touring & Licensed Experiences

Temporary & Permanent Experiences Locations

Stranger Things: The First Shadow

Warner Bros. Entertainment

Role: Global Franchise Management and Marketing

Led Franchise Management Strategy for J.K. Rowling’s Wizarding World (Harry Potter and Fantastic Beasts) for Warner Bros. Themed Entertainment business working with internal and external partners across all licensed experiences, products, Live entertainment, events, MarCom plans and activations around the world.

Key Partners: Universal Destinations & Experiences, The Blair Partnership, CineConcerts, GES, Imagine Exhibitions, Warner Bros. Studio Tour-London, Sonia Friedman Productions, Fever Originals