DAVID A. HERNANDEZ

Global Experiential Marketing & Strategy Executive

  • Strategic, creative and experienced executive focused on finding the point where strategy and creativity converge.

  • Creating new ways to surprise, entertain and engage consumers around the globe.

  • Strategist, creative instigator and full-time franchise builder, with a unique approach to building connections, finding and growing fan bases.

  • Proud to have helped set the foundation for the growth of some of the world's most memorable entertainment properties through immersive environments, events, consumer products/merchandise and innovative experiences.

  • Challenging traditional expectations while creating unexpected opportunities across, products, content and experiences.

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Highlights & Recent Projects

Global Brands & Experiences

Warner Bros. Studio Tour Hollywood

Warner Bros. Discovery

Experience Lead, MarCom & Guest Experience

Warner Bros. Discovery

Franchise Management & Marketing

Director, Global Franchise Management and Marketing

Franchise and strategic leader WBD’s largest franchise, J.K. Rowling’s Wizarding World (Harry Potter and Fantastic Beasts) across all licensed experiences, products, Live entertainment, events, exhibitions and MarCom plans around the world.

Key Partners: Universal Destinations & Experiences, Neon Global, CineConcerts, Imagine Exhibitions

FanFest 2026 - Universal Studios Hollywood

Netflix

Global Live Experiences

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Warner Bros. Entertainment

Franchise Management & Marketing

Warner Bros. Entertainment

Themed Entertainment and Core Licensing Activations