DAVID A. HERNANDEZ
Global Experiential Marketing & Strategy Executive
Strategic, creative and experienced executive focused on finding the point where strategy and creativity converge.
Creating new ways to surprise, entertain and engage consumers around the globe.
Strategist, creative instigator and full-time franchise builder, with a unique approach to building connections, finding and growing fan bases.
Proud to have helped set the foundation for the growth of some of the world's most memorable entertainment properties through immersive environments, events, consumer products/merchandise and innovative experiences.
Challenging traditional expectations while creating unexpected opportunities across, products, content and experiences.
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Highlights & Recent Projects
Global Brands & Experiences
Warner Bros. Studio Tour Hollywood
Warner Bros. Discovery
Experience Lead, MarCom & Guest Experience
Warner Bros. Discovery
Franchise Management & Marketing
Director, Global Franchise Management and Marketing
Franchise and strategic leader WBD’s largest franchise, J.K. Rowling’s Wizarding World (Harry Potter and Fantastic Beasts) across all licensed experiences, products, Live entertainment, events, exhibitions and MarCom plans around the world.
Key Partners: Universal Destinations & Experiences, Neon Global, CineConcerts, Imagine Exhibitions
FanFest 2026 - Universal Studios Hollywood
Netflix
Global Live Experiences
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Warner Bros. Entertainment
Franchise Management & Marketing
Director, Global Franchise Management and Marketing
Key Partners: Universal Destinations & Experiences, CineConcerts, GES, Imagine Exhibitions, Warner Bros. Studio Tour-London, Sonia Friedman Productions
Warner Bros. Entertainment
Themed Entertainment and Core Licensing Activations