DAVID A. HERNANDEZ

Global Experiential Marketing & Strategy Executive

BUILDING & MARKETING WORLDS,

ONE GUEST AT A TIME…

Strategic, creative and experienced executive focused on finding the point where Strategy and Creativity converge.

Always looking for new ways to surprise, entertain and engage consumers and fans around the globe

Part creator, part strategist and full-time franchise builder, with a unique approach to building connections, finding and growing fan bases

Proud to have helped develop and market some of the world's best immersive experiences, events, consumer products/merchandise and entertainment

Challenging traditional expectations while creating unexpected opportunities, environments, products, content and experiences

SELECT COLLABORATORS

Highlights and Recent Projects

Warner Bros. Discovery

Global Experiences

SUPERMAN EXPERIENCE: DEFENDERS UNITE

WARNER BROS. STUDIO TOUR HOLLYWOOD

LAUNCHED APRIL 2026

Experience Lead - MarCom & Guest Experience

Marketing, Strategic and Guest Experience planning and execution for Warner Bros. Studio Tour Hollywood, including the launch of the new Superman Experience: Defenders Unite

Warner Bros. Discovery

Franchise Management & Marketing

Director, Global Franchise Management and Marketing

Leading the Franchise Management & Marketing Strategy for WBD’s largest franchise, J.K. Rowling’s Wizarding World (Harry Potter and Fantastic Beasts) across all licensed experiences, products, Live entertainment, events, exhibitions and MarCom plans and activations around the world.

Key Partners: Universal Destinations & Experiences, Neon Global, The Blair Partnership, CineConcerts, Imagine Exhibitions

Harry Potter X DroneArt Show

FanFest 2026 - Universal Studios Hollywood

Netflix

Global Live Experiences

CLICK INTO EACH IMAGE BELOW FOR DETAILS

Warner Bros. Entertainment

Franchise Management & Marketing

Director, Global Franchise Management and Marketing

Led Franchise Management Strategy for J.K. Rowling’s Wizarding World (Harry Potter and Fantastic Beasts) for Warner Bros. Themed Entertainment business working with internal and external partners across all licensed experiences, products, Live entertainment, events, MarCom plans and activations around the world.

Key Partners: Universal Destinations & Experiences, The Blair Partnership, CineConcerts, GES, Imagine Exhibitions, Warner Bros. Studio Tour-London, Sonia Friedman Productions, Fever Originals

Warner Bros. Entertainment

Themed Entertainment and Core Licensing Activations