DAVID A. HERNANDEZ

Global Experiential, Marketing & Strategy Executive

Strategic, creative and experienced executive focused on finding the point where strategy and creativity converge.
Creating new ways to surprise, entertain and engage consumers around the globe.
Strategist, creative instigator and full-time franchise builder, with a unique approach to building connections, finding and growing fan bases.
Proud to have helped set the foundation for the growth of some of the world's most memorable entertainment properties through immersive environments, events, consumer products/merchandise and innovative experiences.
Challenging traditional expectations while creating unexpected opportunities across, products, content and experiences.

SELECT COLLABORATORS

Highlights & Recent Projects

A short cut to some of my top retail and merchandise strategy projects and environments across themed lands, permanent stores, pop-ups and temporary experiential locations around the world

New York - Paris - London - Los Angeles - Chicago - Dallas - Washington, D.C. - San Francisco - Denver - Miami - Atlanta - Montreal - Toronto - Milan - Philadelphia - Las Vegas - Sao Paulo, BR - Monterrey, MX - Orlando, FL - Osaka, JP - Beijing, CN

CLICK HERE!

Global Brands & Experiences

Warner Bros. Studio Tour Hollywood

Warner Bros. Discovery

Experience Lead, Marketing/Comms & Guest Experience

SUPERMAN EXPERIENCE: DEFENDERS UNITE

Warner Bros. Discovery

Franchise Management & Marketing

Director, Global Franchise Management and Marketing

Franchise and strategic leader WBD’s largest franchise, J.K. Rowling’s Wizarding World (Harry Potter and Fantastic Beasts) across all licensed experiences, products, Live entertainment, events, exhibitions and MarCom plans around the world.

Key Partners: Universal Destinations & Experiences, Neon Global, CineConcerts, Imagine Exhibitions

Harry Potter DroneArt Show

FanFest 2026 - Universal Studios Hollywood

Harry Potter Visions of Magic

Harry Potter Hogwarts Express Adventure

Harry Potter Film Concert Series

Netflix

Global Live Experiences

Retail & Merchandise

Strategy / Planning / Operations

Established global strategy for touring and permanent experiential locations for Netflix portfolio. Supported retail design plans, execution, operations, inventory management and Brand Ambassador training, among others.

Worked with key internal product development, production and operational partners to develop assortment plans and retail environments.

Managed external partners to oversee product manufacturing, inventory management, staff training, visual merchandising, retail calendar and seasonal overlays, localization strategies, collaborations and Marketing/Comms support.

New York - Paris - London - Los Angeles - Chicago - Dallas - Washington, D.C., San Francisco, Denver, Miami, Atlanta, Montreal, Toronto, Milan - Sao Paulo (BR), Monterrey (MX), Philadelphia, Las Vegas