DAVID A. HERNANDEZ
Global Experiential Marketing & Strategy Executive
BUILDING & MARKETING WORLDS,
ONE GUEST AT A TIME…
Strategic, creative and experienced executive focused on finding the point where Strategy and Creativity converge.
Always looking for new ways to surprise, entertain and engage consumers and fans around the globe
Part creator, part strategist and full-time franchise builder, with a unique approach to building connections, finding and growing fan bases
Proud to have helped develop and market some of the world's best immersive experiences, events, consumer products/merchandise and entertainment
Challenging traditional expectations while creating unexpected opportunities, environments, products, content and experiences
SELECT COLLABORATORS
Highlights and Recent Projects
Warner Bros. Discovery
Global Experiences
SUPERMAN EXPERIENCE: DEFENDERS UNITE
WARNER BROS. STUDIO TOUR HOLLYWOOD
LAUNCHED APRIL 2026
Experience Lead - MarCom & Guest Experience
Marketing, Strategic and Guest Experience planning and execution for Warner Bros. Studio Tour Hollywood, including the launch of the new Superman Experience: Defenders Unite
Warner Bros. Discovery
Franchise Management & Marketing
Director, Global Franchise Management and Marketing
Leading the Franchise Management & Marketing Strategy for WBD’s largest franchise, J.K. Rowling’s Wizarding World (Harry Potter and Fantastic Beasts) across all licensed experiences, products, Live entertainment, events, exhibitions and MarCom plans and activations around the world.
Key Partners: Universal Destinations & Experiences, Neon Global, The Blair Partnership, CineConcerts, Imagine Exhibitions
Harry Potter X DroneArt Show
FanFest 2026 - Universal Studios Hollywood
Netflix
Global Live Experiences
CLICK INTO EACH IMAGE BELOW FOR DETAILS
Warner Bros. Entertainment
Franchise Management & Marketing
Director, Global Franchise Management and Marketing
Led Franchise Management Strategy for J.K. Rowling’s Wizarding World (Harry Potter and Fantastic Beasts) for Warner Bros. Themed Entertainment business working with internal and external partners across all licensed experiences, products, Live entertainment, events, MarCom plans and activations around the world.
Key Partners: Universal Destinations & Experiences, The Blair Partnership, CineConcerts, GES, Imagine Exhibitions, Warner Bros. Studio Tour-London, Sonia Friedman Productions, Fever Originals
Warner Bros. Entertainment
Themed Entertainment and Core Licensing Activations
