Temporary & Permanent Experiences

Role: Merchandise Strategy and Retail Operations

  • Set and led Merchandise and Product Strategy

  • Managed relationships with Merchandisers-of-Record/Store Operators

  • Approved final assortment and facilitated curated licensed product sourcing working with vendors, licensees and internal partners

  • Led cross-functional team and partners to support product assortment messaging, promotion and in-store activations

  • Developed retail staff training materials and managed on-site onboarding

  • Worked directly with retail partners to define and implement VM Strategy

  • Steered Product Development work stream working with internal and external partners

  • Daily sales performance monitoring

Key Partners: Event Network, Three Ten Merchandising, Inc., Pink Sparrow

at The Grove

Location: The Grove Mall, Los Angeles (Temporary - 10/22 - 1/23)

“…limited-edition merchandise and colorful photo-ready vignettes…”


at The Egyptian Theater

Location: Hollywood, CA (Permanent)

“…Netflix’s first multi-title brick-and-mortar destination…”

“…attracting a mixture of locals and tourists alike, the store is located in the heart of Hollywood and offers an exciting environment filled with themed displays showcasing merchandise from Netflix’s top shows and stories…”

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Touring & Licensed Experiences

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Stranger Things: The First Shadow