Stranger Things: The First Shadow

Phoenix Theatre (London, U.K.). Marquis Theater (New York, NY)

Brought to life by a multi-award-winning creative team, who take theatrical storytelling and stagecraft to a whole new dimension, this gripping new adventure takes fans to the beginning of the Stranger Things story – and may hold the key to the end. city pulsates energy.

Role: Merchandise Strategy and Retail Operations

Set and let Product and Retail Strategy
Managed relationship with Merchandiser-of-Record/Store Operator
Oversight and facilitator of product development work stream and licensed product sourcing
Provided creative direction and operational parameters to retail designers for overall footprint, design and number of fixtures
Worked with retail operators to determine VM strategy and implementation
Monitored periodic sales performance and implemented optimization action plan

Key Partners: Sonia Friedman Productions, Three Ten Merchandising, Inc., Ambassador Theatre Group (Phoenix Theater, U.K.), Nederlander Organization (Marquis Theater, NYC), SALT (Scenic and retail fixture design)

Phoenix Theatre

West End

London, U.K.