EXPERIENTIAL STRATEGIST & FRANCHISE ARCHITECT.

David builds engagement strategies anchored in touchstone moments that emotionally engage fans and consumers.

He draws inspiration from his unique life experiences and his interests in art, literature, history and design seeking to provoke, entertain and communicate. 

David has leveraged the power of imagination and emotional experiences to grow and elevate some of the most beloved properties in entertainment. He’s done this by reaching global audiences through Brand expressions like, themed environments; marketing ampaigns; immersive exhibitions; retail statements and products; live entertainment; and culinary experiences.

He’s had the fortune of collaborating with some of the most creative and visionary partners, licensees and vendors at, among others, The Walt Disney Co., Universal Parks & Resorts, Warner Bros., Sonia Friedman Productions, Imagine Exhibitions, Fever, Household Design, Studio Minalima, LetsGo, Luna Park, Lumsden Design, Shondaland and Netflix, supporting world-building, innovative projects and activations all around the world.

Curiosity, careful strategic thought, team leadership and a desire to deliver the unexpected have always steered his work. Beyond the creation of memorable experiences, David works tirelessly to align creative concepts with pragmatic operational considerations and real world financial constraints. Starting off with key insights and market intelligence helps him ground strategies and, ultimately inform a sound plan that can be executed to deliver the best results. Bridging the creative with the practical is one of his key strengths and passions. This is how he works to sustain and grow businesses.

Ultimately, his inspiration and drive come from finding that rare opportunity to merge strategy and creativity in thoughtful and unique ways.

As a multi-disciplinary and creative strategic leader, David brings his rich background, wealth of knowledge and innate passion to his chosen role of storyteller through a wide variety of applications. With 30+ years of cumulative experience across Advertising; the Arts; Financial Services; Creative Development; Consumer Products and Experiences, he conceives and delivers bold solutions that are engaging, and operationally sound, for audiences worldwide.

EXPERTISE & SKILLS

Experiential Strategic Development - MarCom and Brand Marketing - Franchise Management - Creative Ideation - Team and X-Functional Collaboration - Market Research, Insights and Performance data analysis - Creative Development - Project Management Retail Strategy, Planning & Operations - Merchandise & Product Development - Graphic Design - Copywriting - Mentoring

Netflix

Bringing experiences to fans around the world as they step into their favorite Netflix stories…

Netflix House (2025)

Netflix House (2025)
Touring & Licensed Experiences

Touring & Licensed Experiences
Temporary & Permanent Experiences Locations

Temporary & Permanent Experiences Locations
Stranger Things: The First Shadow

Stranger Things: The First Shadow

Warner Bros. Entertainment

"It is our choices, Harry, that show what we truly are, far more than our abilities."  Dumbledore

Role: Global Franchise Management and Marketing

  • Led Franchise Management Strategy for J.K. Rowling’s Wizarding World (Harry Potter and Fantastic Beasts) for Warner Bros. Themed Entertainment business

  • Managed all global MarCom plans and implementation working with IP stakeholders, production, creative, cross-franchise partners and WB Themed Entertainment licensees

  • Worked with internal and external partners to explore and create new groundbreaking products and experiences elevating the brand and generating stronger engagement with fans and guests

  • Served as brand steward working with internal Creative and Product Development teams to produce bespoke and on-brand assets and products aligned with the brand’s DNA

  • Streamlined tactical development of branding elements managing legal/copyright considerations, international localization and needs to deliver the required toolkits and assets

Key Partners: Universal Parks & Resorts, CineConcerts, GES, Imagine Exhibitions, Warner Bros. Studio Tour-London, Sonia Friedman Productions, Fever Originals

“My life as a Wizard…”

Main Projects: Universal Parks & Resorts

Themed Lands

Attractions and Entertainment

Themed Entertainment and Core Licensing Activations

Experiences

Activations and Pop-Ups

The Pre-Show…

My formal entry into the Entertainment and Experiences World took quite a lot of turns. Here are some moments which remain in my personal highlights reel…

Universal Studios Hollywood
Role: Director, Marketing & Promotions (US and Mexico markets)

  • Launched first The Fast & The Furious attraction for Universal Pictures soon-to-be mega-franchise - Tokyo Drift

  • Worked on the park’s repositioning in 2005 resulting in the still-current tagline and brand identity as The Entertainment Capital of L.A.

  • Launched Fear Factor LIVE attraction inspired by NBC/Uni symphony hit property

  • Managed the park’s sales partnership with Vons/Albertson’s that generated Universal Studios Hollywood’s ticket cards sold across their key grocers Vons, Stater Bros. and Pavilions

  • Managed sales programs from key Corporate Partner Coca-Cola tracking redemptions against plan

  • Part of the core team that successfully relaunched the updated and retooled Halloween Horror Nights event in 2006

Disneyland Resort
Role: Associate Manager, Marketing Strategy - Local Markets & Mexico

  • Launched the new Snow White - An Enchanting Musical LIVE show

  • Led resort-wide cross-functional team to launch the first Hispanic Heritage Month week-long event to engage with this key attendance segment - Disney Fiesta Latina

  • Worked on the launch of the first iteration of the new Tower of Terror attraction

  • Worked on the launch of the seasonal Haunted Mansion Holiday attraction overlay starring characters from Tim Burton’s The Nightmare Before Christmas

  • Part of the team launching Disneyland’s 50th Anniversary celebration

Exposición Universal Sevilla 1992

Puerto Rico Pavilion

Seville’s 1992 Universal Exposition - Seville, Spain

Attendance: 41.8M visitors [Puerto Rico Pavilion - ~2-4M]

Participants: 120 countries and institutions - 109 pavilions

Duration: April 20th thru October 12, 1992

Role: Coordinator of Exhibitions

  • Oversaw and manage selection of all exhibition components for the pavilion

  • Managed formal RFP process for local and award-winning artists competing for inclusion into the pavilion art collection and on-site displays

  • Led exhibition content discussions and alignment with internal, government and Advisory Board

  • Managed development, production and deployment of the exhibition digital interactive display system—IBM InfoWindows—working with the IBM and production house

  • Handled shipping and logistics coordination for all exhibition elements working with Spanish government officials, transportation companies and vendors

  • Managed relationship with London-based design firm Fitch RS to design, manufacture and installs main exhibition room on-site in Seville

  • Acted as General Manager as part of core administrative team during the EXPO run between April and October 1992

More Information: Legado EXPO Sevilla (EXPO Legacy Org)